Dr. Gentry McCreary

  • CEO and Managing Partner
Dyad Strategies, LLC

Dr. Gentry McCreary is the CEO and managing partner of Dyad Strategies, LLC, a consulting firm working with college campuses and fraternal organizations on issues related to research, assessment and strategic planning. Over the last seven years, Dyad Strategies has been engaged in a longitudinal research project aiming to better understand the culture of fraternity and sorority chapters and trends within the fraternal community. The surveys that they have developed in that research have been completed by over 100,000 fraternity and sorority members across North America.

Prior to his work at Dyad Strategies, Dr. McCreary worked for over 12 years in higher education, including nearly five years as Director of Greek Life at the University of Alabama.  His award-winning research examines the psychology of hazing, the moral development of college students, and the roots of fraternal brotherhood and sisterhood.  He is a widely sought-after expert on Greek Life and hazing prevention, and has appeared on the Today Show, NBC Nightly News and CNN Headline News.